What’s in a name? GM Reinvention

General Motors have been pushing the GM Reinvention campaign…launching a website and advertisements on the web, TV, YouTube, and radio. Doesn’t “Reinvention” sound much better than “Restructuring” or “Reorganizing”? Merriam-Webster defines “invent” as “to devise by thinking” and “to produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment”. Is this what GM is doing? Whether it is or if it isn’t, they are developing the perception that things are changing via the use of “ingenious thinking”. Check out the video below that promotes the theme: GM Reinvention.

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=a-oEudd6AYM[/youtube]

What do you think? Will the campaign to “reinvent” GM help?

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Auto Upkeep 4th Edition

Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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