General Motors have been pushing the GM Reinvention campaign…launching a website and advertisements on the web, TV, YouTube, and radio. Doesn’t “Reinvention” sound much better than “Restructuring” or “Reorganizing”? Merriam-Webster defines “invent” as “to devise by thinking” and “to produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment”. Is this what GM is doing? Whether it is or if it isn’t, they are developing the perception that things are changing via the use of “ingenious thinking”. Check out the video below that promotes the theme: GM Reinvention.
[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=a-oEudd6AYM[/youtube]
What do you think? Will the campaign to “reinvent” GM help?