For Sale: Saturn – But who will buy it?

GM announced today that “a number of potential buyers have surfaced and expressed interest in the Saturn brand and retailer network” (GM Press Release). The billion dollar question is, who will buy it? Saturn, a division of GM since it was founded in 1985, has branded themselves as a “different

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Who is Fiat?

On April 30th, 2009 Fiat and Chrysler (now in Chapter 11 bankruptcy protection) entered into a “Global Strategic Alliance”. You can read Fiat’s press release here. As any automotive guru, the Fiat brand means to me “Italian”. But beyond that, I needed to complete some research to answer “Who is

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