Can automotive customer loyalty programs save you money?

Bankrate.com
Automotive dealerships and service facilities have followed the airline and hotel industry in developing loyalty programs for their customers. Today I was quoted in Margarette Burnette’s featured article – “Do car dealer loyalty plans save cash?” on Bankrate.com. Read the full article HERE.

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Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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