With its proclaimed “Americas Best Warranty“, “Hyundai Assurance“, high quality cars, and a major competitor (Toyota) in public perception nightmare ; Hyundai overtakes Toyota and Honda as the #1 automaker in owner loyalty according to KBB.com.
Hyundai is a Korean company, but with facilities in Alabama (manufacturing), California (proving grounds), Michigan (engineering), half the cars they sell in the U.S. are made in the U.S. They have over 5,000 direct U.S. employees and an additional 20,000 at dealerships. They also embrace diversity…this is how Hyundai puts it “WE’RE NOT ALL THE SAME, BUT WE’RE ALL EQUAL“.
