The Blue Oval (Ford) Moves Up the Ranks as the Most Improved Brand of 2009

Ford Motor Company along with its brands Lincoln and Mercury move into top spots as the most improved brands of 2009 according to a BrandIndex poll. Ford ranked #1; Facebook ranked #2; Lincoln ranked #3; and Mercury ranked #4. (See article from BrandWeek.)

BrandIndex Poll
BrandIndex Poll

Why has the Ford increased so dramatically? Maybe because they are the only U.S. automaker that didn’t take bailout money from TARP (Trouble Asset Relief Program). Chrysler and General Motors took billions. Maybe it is because they are making cars people actually want to drive and buy. The Ford Fusion Hybrid has won a ton of awards. Whatever the reason, Ford may once again be the king automaker that it once was (in the 1920s half the cars in the world were Ford Model Ts).

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Auto Upkeep 4th Edition

Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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