What’s in a name? GM Reinvention

General Motors have been pushing the GM Reinvention campaign…launching a website and advertisements on the web, TV, YouTube, and radio. Doesn’t “Reinvention” sound much better than “Restructuring” or “Reorganizing”? Merriam-Webster defines “invent” as “to devise by thinking” and “to produce (as something useful) for the first time through the use

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