Why Ford is Succeeding – The New American Road

As the only U.S. major automaker not to take bailout money last year, Ford is emerging once again as the auto company others are striving to become. To highlight the Ford story over the last few years, a new 50 minute video was published titled “The New American Road”. This film is inspiring for those of us that still have a belief that Detroit can make quality, fuel efficient, technologically advanced automobiles.

Here is Ford’s description of the video:
“This is the story of Ford – the man – the company – and, importantly, a band of revolutionaries that are “betting it all” – defying all the odds – and in doing so, are re-establishing American automotive leadership, and reinventing the world’s automobiles for the 21st Century.”

It is a great video. You can watch it below.

[youtube width=”560″ height=”340″]https://www.youtube.com/watch?v=Bf20JzJt0gM[/youtube]

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Auto Upkeep 4th Edition

Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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