Tired of Playing Games when Negotiating a Price on a New Car: Empower Yourself with TrueCar

Buying a new car can be stressful. Dealer invoice, dealer cost, MSRP (manufacturer’s suggested retail price), holdbacks, destination charges, factory options, dealer incentives, and factory incentives should all be considered during negotiation. (Learn more about buying a car at the Auto Upkeep Learning Center and read this post on Defogging the Price.) But where do you find this information? TrueCar.com empowers you with the knowledge. Their slogan is “Find out what others really paid.” TrueCar uses real, local, and recent data to help determine the average price paid for a specific vehicle. They also calculate the actual cost of the vehicle to the dealer…using their trademark term “TrueCost”. Now there is no excuse for you to offer a fair deal…you are empowered using TrueCar. Before you go into the dealership (or if you are at the dealership, surf from your smartphone), get a detailed price report.

TrueCar.com
TrueCar.com - Find out what others really paid!

TrueCar covers the following vehicle makes:
Acura
Aston Martin
Audi
Bentley
BMW
Buick
Cadillac
Chevrolet
Chrysler
Dodge
Ferrari
Ford
GMC
Honda
HUMMER
Hyundai
Infiniti
Jaguar
Jeep
Kia
Lamborghini
Land Rover
Lexus
Lincoln
Lotus
Maserati
Maybach
Mazda
Mercedes-Benz
Mercury
MINI
Mitsubishi
Nissan
Pontiac
Porsche
Rolls-Royce
Saab
Saturn
Scion
Smart
Subaru
Suzuki
Tesla
Toyota
Volkswagen
Volvo

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Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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