Carmony Rebranding

Carmony.co.uk is one of the UK’s leading used car websites that provide customers with approved used cars in their area. The company was established in 2008 and is owned and run by Manheim Europe. They provide an easy-to-use lifestyle search feature which helps buyers to find the right car that suits their individual needs and takes into consideration aspects such as fuel efficiency, boot space, the number of seats etc. Carmony provides cars that suit every budget so that each customer is provided with exactly what they want. The site also reports on the latest news stories, events and reviews from the motor world which is a great way in which for customers to keep up-to-date with the latest motor news.

Carmony.co.uk will soon rebrand its website and offering which is sure to re-vamp the entire website, making it a unique place on the internet where only the best customer services are available. This rebranding of the website will now focus on customers wanting to search for a premium car, making Carmony.co.uk one of the very few in the market that will focus on cars of a ‘higher value’. This will give car buyers the chance to opt for a better suited car and one that has been pre-approved by Carmony so buyers can drive easy knowing their car is amongst the best. All of the cars for sale through carmony.co.uk are ‘dealer approved’, which is a USP.

As a part of the rebranding scheme, the news section of Carmony.co.uk will now concentrate mainly on ‘new premium cars’ above £25,000. This new offering on the site will drive the site forward in becoming a dedicated resource focusing on the higher value brands such as the famous Lexus brand and Audi. This new set up is similar to the layout on sites such as Zoopla.co.uk and Primelocation.com, which focus solely on higher value properties.

The ‘used car portal’ UK market is very saturated and there are hundreds of sites out there that claim to offer only the best customer services and only the best cars. However, the question at hand is if there is sufficient room for another player in the market? Other used car sites such as autotrader.co.uk, parkers.co.uk and exchangeandmart.co.uk are amongst the leading UK car sites however Carmony.co.uk remains on top and with their new rebranding, they are set to stay on top.

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Auto Upkeep 4th Edition

Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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