CarMax is using Social Media Giant Twitter to Give Away a Car

Twitter.com, currently the 14th most visited site in the world according to Alexa.com, continues to be the go-to place for social marketing. CarMax, one of the nation’s leading and most progressive retailers for used cars, is now using Twitter to give away $25,000 towards any used car in their inventory. Plus to keep the interest alive, they will also be giving away several $250 gas cards. This campaign titled, “Tweet yourself to a new ride”, is just another confirmation that social media is becoming a major advertising medium for companies. Today CarMax has 3686 followers on Twitter. It will be interesting to see how many Twitter followers CarMax will attract during this campaign. To learn more about CarMax’s campaign that will be going on from January 4th to February 28th, check out the website below.

CarMax Tweet Yourself To A New Ride
CarMax Tweet Yourself To A New Ride

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Auto Upkeep 4th Edition

Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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