Within a week after launching its new website for the Fiesta, Ford has received over 1000 reservations. (See official press release.) In a year where automotive manufacturers are cutting advertising costs (automakers spent 30% less this year as compared to last year to date – see source) Ford is finding ways to attract buyers to their Fiesta. As an incentive, buyers that reserve the Fiesta receive the following: prioritized order handling, build updates, a personal Fiesta reservations consultant, and a premium sound package and SYNC valued at $595 for no cost. With an estimated mpg of 30 in the city and 40 on the highway (pending EPA verification), the Fiesta may cut into sales of the fuel sipping Honda Civic (25 city/36 hwy) and Honda Fit (28 city/35 hwy). Check out the Ford Fiesta and the reservation system below.
