Automotive Marketing is Changing – Ford Fiesta uses Online Reservation System

Within a week after launching its new website for the Fiesta, Ford has received over 1000 reservations. (See official press release.) In a year where automotive manufacturers are cutting advertising costs (automakers spent 30% less this year as compared to last year to date – see source) Ford is finding ways to attract buyers to their Fiesta. As an incentive, buyers that reserve the Fiesta receive the following: prioritized order handling, build updates, a personal Fiesta reservations consultant, and a premium sound package and SYNC valued at $595 for no cost. With an estimated mpg of 30 in the city and 40 on the highway (pending EPA verification), the Fiesta may cut into sales of the fuel sipping Honda Civic (25 city/36 hwy) and Honda Fit (28 city/35 hwy). Check out the Ford Fiesta and the reservation system below.

2011 Ford Fiesta
2011 Ford Fiesta

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Auto Upkeep 4th Edition

Michael Gray

Mike has roots in the automotive service industry. He began diagnosing and fixing cars at a young age in his family’s service station. He has worked in automotive parts supply stores, towing companies, and service facilities. After graduating from St. Cloud State University (MN) with a Bachelor’s degree, he implemented and taught a basic car care program at the high school level. During work on his Master’s degree at Illinois State University (IL), he was a curriculum specialist on a National Science Foundation project where he co-authored ten integrated mathematics, science, and technology books designed for team teaching. Mike has also supervised teachers in Career and Technology Education as a school system administrator.

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